This is Wander.
App for Inspiration
& Travel Planning
Here you'll find:
UX | UI | Testing | Research | Prototyping
Planning a trip can be overwhelming.
Where do you even start—budget, weather, destination, or what you actually want to experience? Inspiration is everywhere: Instagram, TikTok, Maps, blogs. We save screenshots, mark pins, and bookmark pages. But turning all that into a clear, flexible plan? It’s a mess.
Travel Decision Drivers
40%
Personal Needs
30%
Environmental Factors
30%
Cost & Effort
Tools Used
4/10 Insta, Youtube
4/10 Booking, Hostelworld
3/10 Local Forums, FB
3/10 Chat Gpt
5/10 Google Maps
Planning Style
15%
Spontaneous
60%
Own itinerary
25%
Follow structured itineraries
“I choose based on the weather at that time of year, the kinds of activities I want to do depending on my energy level, how far away the destination is, the visa process and duration, and how much it will cost to travel and stay there. I always make my own itineraries and join local Facebook travel groups for ideas.”
- Quote from a User's Survey
TikTok
Google Maps
Recommendations
Collecting Inspiration is chaotic
and most itineraries follow the same paths: popular tours, crowded sights, no room for personal interest or spontaneity.
When planning a trip, people look for inspiration everywhere! And then you end up with saved posts on instagram, tiktok, marks on google maps, pinned blogs and recomendations. Putting all of that together: a pain in the ass.
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You don’t want to spend hours planning ahead.
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You want to stay spontaneous without missing out.
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And then come the surprises — floods, heatwaves, protests, monsoons, visa changes… staying up to date is a full-time job.
Building x Testing x Breaking x Repeat
The journey of UX
I began by speaking directly with travelers — listening to their pain points, needs, and desires for a smoother travel planning experience.
To understand the landscape, I conducted a Competitor Analysis. The key insight: there’s no truly integrated solution. Most platforms offer only fragmented parts of the experience, and none stands out as a popular go-to.
To broaden the perspective beyond my own travel habits, I created and distributed a Questionnaire. The goal was to gather input across cultures, generations, and travel styles, gaining a more diverse understanding of how people plan their trips.
With this foundation, I conducted two rounds of Unmoderated Usability Studies:
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Round 1 focused on the wireframes, revealing early navigation issues.
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Round 2 tested the high-fidelity prototype, helping refine interaction flows and visual clarity.
Personal Connection
While traveling solo for 13 months, I experienced these challenges first-hand — and started designing the app along the way. Every traveler I met, had their own messy system: folders, saved posts, pinned maps, chaotic spreadsheets. We all shared the same frustration — there was no real solution. Just endless hacks to manage the chaos.
Start
Log in, introduction, overview, personalized recommendations, and the option to continue where you left off. Discover what’s new and content you might like.
Destinations
Explore by continent, region, or country, zooming in from the bigger picture to specific locations.
Use filters and sorting options, with icons indicating difficulty and cost.
Activities
Navigate through categories like environment, sports, or experiences. Start with general activity information, then dive into locations and specific types of activities.
Place & Activity
The final step: get detailed information for a specific place and activity, with a guide and google maps link your next adventure.
To build one app that makes travel effortless
— and smarter, that was my goal.
An AI-powered platform where inspiration, filtering, planning, and real-time updates come together. A community-driven library of places and experiences, with powerful filters, live warnings, and AI-generated trip suggestions. From spontaneous afternoon ideas to long-term trip plans — everything in one clean, flexible, beautiful space.
Wander is on pause — but not forgotten
Right now, Wander is taking a break. It’s a big project, and I don’t currently have the capacity it deserves. I had planned to push it further in San Francisco, but in the fast-paced startup world, I was told it wouldn’t make enough money. Still, people keep asking me when it will finally be ready — and that means a lot to me. Wander is a heart project, and even if I’m far from finished, I know I’ll come back to it.
